Content Marketing Specialist
As a Content Marketing Specialist, you will be responsible for developing, managing, and executing content strategies that drive brand awareness, customer engagement, and lead generation. This role requires a creative thinker with strong writing skills, an understanding of audience engagement, and the ability to translate complex ideas into relatable, impactful stories. The ideal candidate will have experience in content creation across multiple platforms, including digital, print, video, and social media.
Key Responsibilities:
Content Creation & Narrative Development:Craft compelling stories for various formats, including blogs, articles, website content, social media, videos, and podcasts.Develop brand narratives that align with company values, mission, and strategic goals.Optimize content for SEO to improve organic search rankings and website traffic.Conduct interviews, research, and gather insights to create authentic and engaging storytelling.Brand & Messaging Strategy:Ensure consistency in brand voice and messaging across all storytelling platforms.Collaborate with marketing, design, and video production teams to enhance storytelling through visuals, animations, and multimedia elements.Adapt storytelling techniques to reach different audiences effectively.Audience Engagement & Analytics:Leverage data and audience insights to refine storytelling strategies.Monitor engagement metrics and iterate on storytelling approaches based on performance.Stay informed on storytelling trends, emerging platforms, and best practices.Skills & Competencies:Exceptional writing, editing, and verbal communication skills.Strong ability to craft narratives that evoke emotion and drive action.Experience in digital storytelling, including video scripts, podcasts, and social media content.Experience with SEO best practices and tools like Google Analytics, SEMrush, or Ahrefs.Proficiency in content management systems, social media platforms, and multimedia storytelling tools.Basic knowledge of graphic design tools like Canva, Adobe Suite, or Figma.Ability to work independently and collaboratively in a fast-paced environment.Requirements:
Bachelor's degree in Journalism, Communications, Creative Writing, Marketing, or a related field (preferred but not required).3+ years of experience in storytelling, content creation, journalism, or a related field.
Portfolio showcasing strong storytelling skills across various mediums.
Salary commensurate with skills and experience.
About Natural Waterscapes:
Natural Waterscapes is a leading supplier for large pond and lake management products in the United States with locations in S. Williamsport, PA and Richardson, TX. Natural Waterscapes was recently named the Williamsport-Lycoming Chamber of Commerce Small Business of the Year for 2024.
Product lines include natural pond treatments, dyes, clarifiers, algaecides, aquatic herbicides, liners, and biological treatments. We sell a wide variety of fountains, aerators, and lights as well. We work hard to provide outstanding customer service and improve our customers’ water bodies while building a positive work environment for our employees.
Our employees enjoy a work culture that promotes a healthy work-life balance with a positive team-driven approach where we work hard and play hard.
Natural Waterscapes benefits include 11 paid holidays, health reimbursement account, paid time off, retirement plan with company match, and professional development.